Marina

Bring Your A-Game: How to Make Your Marina Stand Out

With the rush of new year activities over, there’s no better time to plan for the months ahead and make this year your marina’s best yet. The strategy? Making the most of your marina management system to maximize revenue, capture more bookings, and increase boater satisfaction. Here are three key ways to achieve your goals in 2019.

BRING IN THE MONEY

The best marina management systems are packed with features that can not only help you streamline tasks, but actually help you make money. Earn more revenue per customer by offering add-on activities, supplies and amenities using your system’s built-in point of sale (POS) technology, and make it easy for transient and seasonal boaters to pay on time with seamless online billing and payment options. Make sure you understand all of the tools and options available to you through your system to boost your bottom line.

BRING IN THE BOOKINGS

More bookings is a goal on every marina manager’s mind. So how can you bring in more customers? One way to increase bookings is to make it easy for boaters to book directly from your website. A tool like RMS’s Book Now button is the perfect solution. Not only is it a huge convenience for potential customers, but it’s also a plus for you since direct online reservations are more efficient and less time-consuming for your staff. So instead of manning the phones for bookings, your team can concentrate on current customers and marina maintenance.

BRING ON THE SATISFACTION

Once you’re maximizing revenue and bookings, you need to keep up the momentum, and that starts and ends with a great customer experience. Ensure your property and facilities are in tip-top condition by utilizing your system’s marina maintenance module, and enhance the customer experience with a convenient, easy-to-use boater portal.

Your customer service will leave a lasting impression, and communication is the key to success. Utilize your system’s customer marketing capabilities to send emails and reminders, ask for feedback and reviews, and thank customers for their stay. People often make booking decisions based on online reviews and your response, so give your customers every opportunity to say positive things about you!

Ready to bring your A-game this year? RMS is rooting for your success. Contact RMS at 858-427-1200 or sales@rmsnorthamerica.com to learn more about optimizing your marina management system to drive incredible results.