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January 12, 2022
Busy season is an exciting time for your property every year — you have the opportunity to welcome new and returning guests with an incredible experience. But how do you make sure you’re prepared?
By updating your reservation management system with accurate information, gaining insights from previous data reports, and providing your staff with ongoing training, you can ensure you and your team are ready to handle peak season, provide incredible guest experiences, and maximize your revenue.
Here are three steps you can take to ensure your property is ready for this year’s busy season:
While you’re preparing for the busy season, there are a number of steps you can take to ensure your system is up to date and your guests have access to accurate information. For example, you can:
With up-to-date and accurate information, you can provide your guests and team with the best experience possible during peak season.
This is a great time to take an in-depth look at your previous data reports. When preparing your property for peak season, you can utilize older data as a benchmark for what to expect.
Review data from past high seasons, such as occupancy, room prices, and revenue to create a pricing strategy based on your anticipated demand.
Identify your main channels of booking last year and optimize availability based on that information, while ensuring you’re making direct bookings a priority.
By preparing this data ahead of time, you can stay on top of your property management when you and your staff are busier managing guests in person during the peak season.
Your team makes sure the day-to-day operations at your property are running smoothly — but the busy season can become overwhelming. That’s why it’s important to make sure your team is properly trained for the upcoming peak season.
Once you’ve reviewed and updated your property’s policies, it’s important to review them with your staff. This allows everyone to be on the same page and ensures they can effectively work together to create the best guest experience.
In addition, you should provide training to your staff on how to personalize guest experiences during peak season. For example, small things like remembering guest preferences and names can go a long way in helping guests feel welcome.
While many guests will have a positive experience at your property, it’s still important to train your staff on how to properly handle complaints. With a higher volume of people at your property, you may also notice more complaints than your staff is used to the rest of the year.
By providing continuous training to your staff, you can ensure that they are prepared to help create an incredible guest experience for the upcoming peak season.
The right reservation and property management system can help you strive towards operational excellence all year long.
By streamlining multiple properties’ interconnected operations, enabling you to prepare for the busy season ahead, and providing tools to help you create an unforgettable guest experience, your management system can help you improve your property overall.
Download our guide to Operational Excellence in Hospitality to learn more today!