December 16, 2020 – Guide
The majority of RV Park owners are independent business owners. This means that people just like you are channeling their passion for outdoor hospitality into an opportunity to make a living. There are over 13,000 RV Parks in the United States alone, and travel by road and RV is growing every year - especially with the life-altering arrival of the Coronavirus. For those of you who already own a park, or for those that are considering buying or starting one, there are some tried and true best practices for how to Make Money, how to Save Money, and how to Enhance Your Guest Experience.
How to Make Money by Owning an RV Park
RV park owners need to ensure that their business is set up to maximize reservations and generate revenue. From getting found online to making it easy for guests to stay and spend at your property and ensuring repeat visits, there are multiple ways park owners can enhance and optimize their operations to make more money.
Your internet booking service is the way folks make a reservation online at your property. It is the central function of a Property or Reservation Management System. Your booking service should allow you to display real-time availability so potential guests know exactly what options exist without having to call or email you to book. Having extra hurdles to book may cause you to lose business to another location where travelers can book immediately online.
Increasing profits is just one way to make more money as an RV Park or Campground Owner. Another way to have more in your pocket is to spend less of it! This doesn’t necessarily mean that you should be cheap or squeeze your spending so much that it affects the guest experience (more on that later). The key is to focus on spending smarter by building efficiencies to cut costs and save time.
The phrase “time is money” is infamous for a reason. Whether your own time or the time that you are paying your team for, there is never enough of it and it always costs too much. The money that you save by being more efficient with you and your staff’s time can be re-allocated to other investments or simply mean extra dollars for you!
As travelers get more savvy and socially distant service offerings become crucial, RV Parks and campgrounds must meet travelers where they are. Many parks are turning to technology to create frictionless guest experiences and provide for interaction on the guests’ own terms. Additionally, your online reputation can make or break the success of your business, so leaning into that “customer is always right” mentality is crucial. If you spend time looking at the kudos and complaints that are left in online reviews, there are some quick lessons and best practices around making happy campers.
Luckily - all of these efforts directly lead to increased profits, so the work to create happy guests is worth it. If guests have a great time at your park, they are more likely to extend their stay (increasing profits), return for additional visits (increasing your profits), post about it (giving you free positive PR), and they are more likely to recommend it to like-minded travelers (increasing your profits even more). Here are some ways to enhance the customer experience at your park: Entertain, Give Back, Make It Personal, Expand Your Reach.